Following the successful launch of its Guangzhou and Macau Operation Centers in 2022, Shadow Technology took a key step in deepening local market cooperation in Zhuhai at the start of 2023. On January 10, Shadow Technology (Zhuhai) Co., Ltd. officially signed a strategic cooperation agreement with Zhuhai Taifeng Electric Co., Ltd., a leading local consumer electrical enterprise. The signing ceremony was attended by Xia Jingmei, Chairperson of Shadow Technology, Mr. Cai from Taifeng Electric, as well as principals of the company’s audio, operation, engineering and e-commerce departments. The agreement marks the establishment of comprehensive strategic partnership between the two sides in retail, engineering, e-commerce and other fields, kicking off joint exploration of new market opportunities.
Founded in 1997, Zhuhai Taifeng Electric Co., Ltd. has achieved rapid development over the past decade. It now operates seven home appliance chain stores covering major consumer areas across Zhuhai. The company has been awarded numerous honors, including Municipal Contract-abiding and Creditworthy Enterprise, Glorious Star, Advanced Private Enterprise, and ZHTV Most Popular Zhuhai Brand of 2007. It also actively participates in public welfare activities, earning wide recognition and praise from the industry and society.
After multiple on-site inspections and exchanges at Shadow Technology, Taifeng Electric finalized the decision to launch in-depth strategic cooperation. This partnership not only demonstrates Shadow Technology’s comprehensive strength, but also fully recognizes our professional R&D capabilities in optical touch interaction technology and reliable market service capacity.
The comprehensive strategic cooperation integrates Taifeng Electric’s outstanding local market development capabilities and strong brand influence in Zhuhai with Shadow Technology’s core advantages in optical touch interaction technology and independent product development. Both parties will jointly explore new markets and business tracks for intelligent interactive touch products.
According to Xia Jingmei, Chairperson of Shadow Technology, Taifeng Electric boasts extensive market coverage and profound local influence in Zhuhai, which will greatly elevate Shadow Technology’s brand exposure among local consumers. This cooperation serves as a new starting point for high-efficiency collaborative development. In the future, the two parties will deepen multi-dimensional cooperation through product and institutional innovation as well as supporting system construction, providing complete customized solutions for projection terminals, smart home, smart education, smart office and digital exhibition hall projects.
Mr. Cai from Taifeng Electric stated that Taifeng Electric has long been committed to delivering high-quality products and premium service experiences for local residents. The cooperation with Shadow Technology marks a crucial breakthrough for Taifeng to expand into emerging business tracks. Looking ahead, Taifeng will join hands with Shadow Technology to launch more high-quality products and expand market presence in engineering, e-commerce, home furnishing and other fields.
Empowered by this strategic cooperation, Shadow Technology is expected to double its output value in 2023, further expand local market share and enhance brand influence in Zhuhai.
In the future, the two enterprises will leverage their respective superior resources for complementary development, continuously launch market-oriented innovative products, and pioneer new development tracks in the smart projection industry with technology as the core driver. Both sides will contribute practical efforts to boost the high-quality economic development of Zhuhai.